Sony expands BRAVIA 4K HDR line-up

Sony has strengthened its display portfolio with the addition of this 100-inch FW-100BZ40J.

Sony has strengthened its display portfolio with the addition of two powerful new choices for professionals – the 100-inch FW-100BZ40J and 32-inch FW-32BZ30J. These new models, which are highlighted by Sony’s proven image quality resulting from a high-quality picture processor, ease of use and specialised cosmetic design, are optimised for use in businesses including corporations, higher-education institutes, hotels and retail establishments, from small spaces to large venues.

Additional new features such as Pro Mode for customised settings, IP control, and mirroring functionality enhance flexibility in various business applications. “With displays coming to the forefront as a way to visually connect with people and communicate critical information, we’ve expanded our dynamic line-up of BRAVIA displays to include two new sizes that bookend our existing offerings by accommodating the need for small-scale and large options,” said Thomas Issa, Corporate Solutions Marketing Manager Sony Professional Solutions Europe. “These two new displays combine unrivalled imagery, a powerful new SoC platform for a better user experience, customised setting modes and a new design optimised for professionals.”

The new models incorporate the same high-quality picture processor as Sony’s BRAVIA televisions which deliver superb picture quality in 4K resolution. The FW-100BZ40J creates immersive pictures that combine amazing colour, contrast, clarity and smooth motion using the new XR Processor. The processor employs cognitive intelligence which can cross-analyse an array of elements in the picture at once, just as our brains do. The model also achieves high brightness of 600-nit (typical)/940-nit (peak) by the Full Array Local Dimming backlight ideal for signage use.

The FW-32BZ30J features the X1 Processor to deliver a superior 4K picture. The displays’ TRILUMINOS technology provides a wide range of colours for more natural and realistic images even for small huddle spaces. The System on a Chip (SoC) platform and Android OS enables applications to run more efficiently. An upgraded user interface allows for easy operation for commercial users. Professional BRAVIA displays have a unified B2B platform, ensuring customers and systems integrators can install the displays with the same user interface. Additionally, both models support 5GHz Wi-Fi access point and also offer a built-in “soft AP” for directly connecting wireless devices to the display.

The two new models are easy to use, setup and incorporate into existing environments. Pro Mode enables users to fine-tune the display settings and account for specific behaviours depending on the application such as corporate, education, hotel and retail. IP control capability allows easy installation through support of key partners including Crestron, Extron and Kramer. Additionally, Sony’s BRAVIAs are the only professional displays that feature integrated mirroring functionality through both Chromecast built-in and Apple AirPlay 2, providing a simple, quick and seamless connection from a user’s device. With AirPlay 2, users can stream, control, and share their favourite content directly from their iPhone, iPad or Mac to the display.

The displays have a sophisticated cosmetic design constructed with businesses in mind. The FW-100BZ40J’s four-side robust aluminium bezels are symmetrical, while the carrying handle provides ease of mobility. The FW-32BZ30J has a smart design that features a cable management structure. The 100-inch FW-100BZ40J and 32-inch FW-32BZ30J are planned to be available in the summer. For more information about Sony professional displays, please visit


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