Creative workspace solutions distributor Ascentae has announced the appointment of John Vickerage as channel director.
With over two decades of audio visual and unified communications industry experience, Vickerage has latterly worked at Huddly before making the move back into distribution. On his decision to join Ascentae, Vickerage comments “The modern distribution landscape is highly competitive and the large broadline distributors dominate the market, representing few key brands.”
“This can be a challenge for new vendors trying to gain their attention and for clients who may require technical or commercial help in selling to end-users. Ascentae represents an underserved market by offering true value-add to the channel.”
Explaining the creation of this new board position, Ascentae’s commercial director and co-founder Jon Knight explains “the channel director’s role will be very closely aligned with our customers: “One of our promises is to treat each of our resellers individually, and drive opportunities and success with them. John’s appointment is an exciting development for Ascentae and is part of our strategy to ensure we deliver that promise.”